work // music video

Fresh Roses

Juke Ross . Republic Records
July 2018

Lyric Video created for Juke Ross new song Fresh Roses.

We used mainly roses to create a narrative for Fresh Roses.

It starts with a single rose stem growing in front of a dark background creating allusions to parts of the lyrics while new rose buds start sprouting.

In the chorus the background changes to a lighter color to create some contrast and a rotating ring of roses appears and fills the screen. In the center some illustrated elements of the song like rain drops appear alongside the lyrics.

The chosen lettering mimics handwriting and evokes a romantic feeling akin to a love letter.


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